Coco lived with Aloha every single day.

Throughout his life, he continually grew and evolved into the remarkable person so many knew and loved — someone who openly shared his passion for Hawaiian culture, family, connection, and kindness. He believed in lifting people up, always with a smile on his face and a genuine desire to give whatever he could to anyone who needed it — and often to those who didn’t even realize they did.

The Coco Rule Legacy Fund was created in honor of that spirit.

Inspired by the way Coco lived, our mission is to continue spreading Aloha through cultural scholarship, education, community connection, and the celebration and preservation of Hawaiian culture and values. We believe Aloha is more than a greeting — it is a way of living rooted in love, compassion, generosity, humility, and human connection.

Through this foundation, we hope to carry Coco’s spirit forward by creating opportunities for learning, cultural appreciation, and uplifting others in the same wholehearted way he did every day.